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Rewards Program

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The Ask

Find a weakness in a well known brand and create a campaign to combat found weakness. 

The Findings

Its hard to find faults in one of the largest fast-food chains in the world. However, we did notice that almost every competitor of McDonalds utilizes their mobile app to give away prizes and free meals. We knew that McDonalds needed to take advantage of its global following to generate more app downloads and take advantage of a rewards program. 

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The Results

We performed a mock pitch to the "board of directors" at McDonalds and show cased our innovative "McMembership" in a stylish deck. Months later, McDonalds launched their Official Rewards Program which showed that our group's ideas were on par with the real deal!

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